Marketing
« Previous Entries Next Entries »How to Stand Out as the Best Commercial Real Estate Broker in Your Market
Wednesday, October 29th, 2008If you’re not familiar with the term known as “Positioning”, it describes how well you constantly stand out as the best choice your clients and prospects can make in a commercial real estate agent. In any industry, Positioning refers to how well a person or a company stands out, such that ideally the decision to […]
How to Explode Your Commercial Real Estate Businesss
Tuesday, October 7th, 2008If you’re in a market that’s been transitioning, and business has been slower for you than it was 1-2 years ago, I have a recommendation: Be prospecting 10-12 hours a week every single week in your brokerage business. Yes I know you probably don’t feel like doing this and you wish that more business was […]
Sending Effective E-mail Marketing to Your Clients and Prospects–Part 2
Monday, September 15th, 2008Here are two big mistakes commercial brokers make in their E-mail marketing that’s costing them a lot of money: Broker Mistake #1: Relying primarily on sending out information on properties that are currently available in the Broker’s marketplace Any broker can do this, and most brokers who send out E-mail to their clients and prospects […]
Sending Effective E-mail Marketing to Your Clients and Prospects–Part 1
Monday, September 8th, 2008E-mail offers us some great opportunities to market to our commercial real estate clients and prospects. And it also offers us great opportunities to misuse it, too. I constantly receive E-mails from brokers I’ve never met or talked to before telling me about the properties they currently have available in their own markets, and sometimes […]
Your 5-Point Blueprint for Commercial Real Estate Success
Wednesday, May 7th, 2008I was talking with a veteran commercial broker on the telephone recently and he said the following to me: “Real estate is easy. It’s the people who are difficult.” And I found myself laughing in recognizing the truth in that statement that I had experienced many times myself throughout my own 20-year commercial real estate […]
Where’s the Outstanding Commercial Broker Marketing in Our Industry?
Monday, February 25th, 2008When I first got into commercial brokerage full-time in 1980, the emphasis on developing one’s business was almost entirely on prospecting. And now in 2008 there’s not a lot that’s really changed in our industry. The focus is still pretty much on prospecting. Now prospecting represents a great opportunity to develop one’s commercial brokerage business, […]
What the Heck is Going on With This Real Estate Market?
Tuesday, January 29th, 2008Within a one-week period I had three of my veteran successful commercial real estate coaching clients tell me, “I wish this market would get worse so I can start closing more transactions.” But not every commercial real estate market across the country is experiencing the same thing. Some brokers are still reporting solid demand for […]
Why Marketing is Your Most Important Brokerage Activity
Tuesday, November 20th, 2007Commercial real estate brokerage is an industry that lags behind many others in terms of effectively utilizing marketing approaches. Salespeople are often trained to pickup the phone and call prospects, or to maybe even walk an area and canvass businesses if they’re working with users. But that’s oftentimes about it in terms of utilizing effective […]
An Idea for Hosting Your Next Commercial Real Estate Open House
Monday, October 1st, 2007Commercial real estate open house events are much fewer and farther between than they are on the residential side of the business. But every once in a while you may have a building that could warrant hosting this kind of event to get brokers to see the building and generate interest from some potential customers. […]
Why Giving Gifts to Your Commercial Real Estate Clients is Extremely Important
Monday, September 10th, 2007Giving gifts to clients in our industry is not something that’s normally done on a regular basis. At the very most sometimes a gift is given immediately after a transaction closes, but that’s usually about it for most commercial real estate brokers. But if you’re not giving gifts to your clients on a continual basis, […]
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