Marketing

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2010 National Commercial Real Estate Brokerage Industry Market Forecast Teleconference

Thursday, January 7th, 2010

I’m hosting the following teleconference and inviting you to attend the teleconference for free: "2010 National Commercial Real Estate Brokerage Industry Market Forecast" Click on the following link for more information and to signup to attend the teleconference: http://www.RealEstateSalesCoach.com/ftsub.htm This telephone seminar will take place on the following two specific dates and times: Wednesday, January […]

Should You Be Utilizing Online Social Networking in Your Commercial Real Estate Brokerage Business?

Wednesday, December 2nd, 2009

Online social networking is a phenomenon that has grown considerably in recent years. But is it something that you should be utilizing in your own commercial real estate brokerage business? While many commercial brokers have begun to utilize online social networking, only a small percentage of them have actually made any money in doing so. […]

Getting and Utilizing Powerful Testimonials In Your Commercial Real Estate Brokerage Business

Tuesday, November 3rd, 2009

Something that continually amazes me in our industry is how few commercial brokers get and utilize powerful testimonials from their previous clients, when trying to land new business with their prospects. Because when you think about it, what someone else has to say about you will oftentimes carry more weight with your prospects than what […]

Positioning Yourself for High-Powered Commercial Real Estate Success

Tuesday, August 4th, 2009

So many commercial brokers lose sight of the fact that they’re constantly being compared to their competitors. They think that by calling a prospect on the phone 1-3 times a year and having conversations with the prospect, that they’re doing the best they can to position themselves to close the prospect’s next transaction with them. […]

How to Spend Your Commercial Real Estate Marketing Dollars More Effectively

Wednesday, June 24th, 2009

Sometimes commercial brokers will ask me, “Would I be better off advertising me (or my company) in the newspaper, or should I send direct mail to my clients and prospects instead?” And this is a question that many commercial brokers and companies are continually asking themselves these days. But when you advertise you or your […]

Getting Repeat Business from Your Commercial Real Estate Clients

Wednesday, May 27th, 2009

As commercial real estate brokers we’re in an interesting position with regard to getting ongoing, repeat business from our clients. Unlike attorneys and CPAs who constantly interact with their clients throughout the year, our business as commercial real estate brokers is transactional in nature. Which means that once we close a transaction with someone, it […]

What’s The Best Contact Management Software for Commercial Brokers?

Wednesday, March 25th, 2009

One of the questions I get asked the most frequently is, “What contact management software do you recommend for commercial real estate brokers?” And the answer that I always give to people is “Realhound Live!®”. Realhound Live!® is the best contact management software available today for commercial real estate brokers. The people behind the program […]

Is It Time to Record Your Own Commercial Broker Music Video?

Tuesday, March 10th, 2009

“OK,” you may be saying to yourself…”Has Jim completely lost it now?” And that would be a very appropriate question to be asking yourself…under normal circumstances within our industry. But when the best marketer I’ve ever known in commercial real estate brokerage releases a music video featuring all of his team singing and dancing together, […]

The National Online Real Estate CyberConvention is Happening Right Now!

Monday, February 23rd, 2009

I’m a featured presenter at the National Real Estate CyberConvention and Exposition which is happening online right now through this Saturday. My presentation at the Convention is titled, “How to Make Big Money in a Difficult Commercial Market”, and you can watch my presentation anytime by entering the Convention and clicking on the “Speakers” tab […]

It’s Time for Giving Gifts to Your Commercial Real Estate Clients and Prospects

Tuesday, November 25th, 2008

The Holiday Season is here, which means it’s the perfect time for you to give gifts to the clients you’ve previously closed transactions with. Not only is this good because it’s good to give gifts to others, it’s good because of the feeling you’ll create within others to want to reciprocate back to you…And the […]

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