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« Previous Entries Next Entries »4 Important Activities to Explode Your Commercial Real Estate Brokerage Business
Thursday, December 2nd, 2010Most of us have heard of the 80/20 rule. The rule that says that 80% of the business closed in sales organizations is normally closed by just 20% of the salespeople. And there’s probably a lot of truth in applying this rule to the commercial real estate brokerage offices throughout our industry, too. In addition […]
The Power of Giving Holiday Gifts to Your Commercial Real Estate Clients
Thursday, November 18th, 2010The Holiday Season is upon us right now. And when I was a kid growing up in Santa Monica, California, my mother used to tell me that we’d start seeing the Holiday decorations in the stores soon after Thanksgiving. But these days I’m seeing decorations in some of the stores by mid-October, which makes me […]
Sending Mail That Gets Your Commercial Real Estate Clients and Prospects to Call You
Tuesday, October 5th, 2010There are, generally speaking, two goals that you want to ideally accomplish when mailing to your commercial real estate clients and prospects. And these same principles apply when you’re sending E-mail to them, too. 1) You want to brand yourself in their minds with your mailers so they’re already interested in working with you when […]
Powerfully Positioning Yourself in the Minds of Your Commercial Real Estate Clients and Prospects
Tuesday, August 17th, 2010One of the biggest mistakes that I see commercial brokers making occurs when they’re sending mail and E-mail to their clients and prospects. Brokers can mistakenly think that they should be focused on sending information on properties that are currently on the market, but if this is the main focus of what they’re sending in […]
How to Find More Commercial Real Estate Brokerage Transactions in This Market
Monday, July 5th, 2010While many brokers are reporting more activity in their markets right now as compared with during the second half of 2009, the majority of the activity seems to be in the user markets as compared with in the investor markets. And at the same time many brokers are ideally looking for that "silver bullet", the […]
Maintaining Great Client Loyalty in Commercial Real Estate Brokerage
Monday, June 21st, 2010A big complaint that I’ve heard from commercial brokers over the years is that there’s no client loyalty in our business. You close a transaction with someone, and then you have to fight along with all your competitors to be the broker who represents them again on their next transaction. While this can definitely be […]
The Two Most Important Activities in Commercial Real Estate Brokerage
Friday, May 14th, 2010In its simplest form, your success in commercial real estate brokerage comes down to doing these two activities outstandingly: 1. Finding the people you want to work with who will be closing commercial real estate transactions 2. Getting these people to work with you exclusively This presupposes that you already have both the knowledge and […]
Positioning Yourself to Beat Your Commercial Real Estate Brokerage Competitors
Tuesday, April 20th, 2010I’ve just recorded a new 5-6 minute audio presentation you can listen to for free on the subject of positioning yourself to beat your commercial brokerage competitors. Just dial 1-507-726-3727 to begin listening to the presentation. You can listen to the presentation on your own, but I’ve really designed it to be played on speakerphone […]
Two Powerful Items to Include in Your Commercial Real Estate Listing Packages
Wednesday, March 24th, 2010One of the most important goals of commercial real estate brokers in this economy should be effectively differentiating themselves from their competition. With this in mind here are two items you can include in your presentation packages that will help you accomplish this. 1) Include Testimonial Letters Including testimonials from your clients in your presentation […]
Making Sure You’re on Fire Now in Your Commercial Real Estate Brokerage Business
Wednesday, February 24th, 2010I’ve just recorded a new 7-minute audio presentation you can listen to for free titled, "Making Sure You’re on Fire Now in Your Commercial Brokerage Business in 2010". Just dial 1-507-726-3727 to begin listening to this presentation. You can listen to the presentation on your own, but I’ve really designed it to be played on […]
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