Marketing

« Previous Entries

How Google Glass Can Help Transform Your Commercial Real Estate Brokerage Business

Wednesday, April 23rd, 2014

Take a look at what one agent has been doing to sell properties successfully in Australia. He’s been utilizing Google Glass smart glasses to give people an interactive experience of him virtually touring them through properties. In addition to you being able to tour people through properties like this, one additional arena where I think […]

How to Constantly Generate More Commercial Real Estate Prospects

Wednesday, February 19th, 2014

So many commercial real estate brokers want to generate more leads for themselves. Keeping this in mind, the easiest way I know of to generate a constant stream of solid new leads is by doing the following two activities: 1) Prospect 10-12 hours every week 2) Send mailers to your clients and prospects twice every […]

Have You Prepared Your Commercial Real Estate Business Plan for 2014?

Tuesday, January 7th, 2014

This is the week when people begin really making the transition back into the real world. This is the first full work week after the Holiday Season, and the brand new year is now fully upon us. So have you set your goals and a game plan that will have you accomplish those goals for […]

Here’s a Solid Example of a Good Commercial Real Estate Brokerage Company Web Site

Wednesday, October 9th, 2013

Sometimes I’m asked by people to show them an example of a good commercial real estate brokerage company Web site. Normally whenever I’m asked this question, it’s by people who are either principals or brokers within a small-to-midsize commercial real estate brokerage company, and in keeping this in mind, there’s one commercial real estate brokerage […]

Own the Greatest-Selling Book Ever Written on Commercial Real Estate Brokerage!

Wednesday, August 28th, 2013

For many of us who have been in the commercial real estate brokerage industry for more than 30 years, we cut our eyeteeth on Robert Ringer’s legendary book, Winning Through Intimidation. This isn’t just the greatest-selling book ever written about commercial real estate brokerage, it’s ranked on the New York Times Bestseller List as one […]

How to Brand Yourself in the Minds of Your Commercial Real Estate Clients and Prospects

Wednesday, July 31st, 2013

Prospecting is a solid tool that will generate great leads for you whenever you’re doing it consistently. But one of the limitations within prospecting is that you can normally only prospect people 2-4 times a year without getting them angry. This is why mailing can be a very important component of your overall marketing plan. […]

How to Delegate Activities More Effectively in Your Commercial Real Estate Brokerage Business

Wednesday, July 10th, 2013

One of the common traits that I’ve seen among commercial real estate brokers is having the feeling that they have to do everything all by themselves. Delegation is something that’s simply not normally taught within our industry, and at the same time, when brokers don’t learn how to delegate, they can be severely limiting their […]

What Commercial Real Estate Contact Management Software Program Should You Be Utilizing?

Wednesday, June 12th, 2013

At any given moment in time there are always commercial real estate brokers who are looking for a better contact management software program. Keeping this in mind I thought I would mention the three programs within this arena that I think you should consider utilizing within your brokerage business. I was recently speaking in front […]

How to Brand Yourself in the Minds of Your Commercial Real Estate Prospects

Tuesday, September 18th, 2012

What is it that will have your clients and prospects already thinking about working with you whenever they have a commercial real estate need? Scott, a broker who’s been a coaching client of mine and who works for one of the largest, most recognizable commercial real estate brokerage companies in the world, did something very […]

Here Are Some Tips for Speaking in Front of Live Audiences

Wednesday, September 12th, 2012

Speaking in front of live audiences can be a good way to promote yourself as a commercial real estate broker, and a good way to get more new business, too. You can find opportunities to speak for 10-30 minutes or so at events like economic forecasts, chamber of commerce events, business networking events, as well […]

« Previous Entries